Toma
See TopOfMind Knowledge.
The top of the funnel
The top of the funnel is the first stage where you connect with the consumer. This is the biggest part of the sales funnel as most people will come to you before deciding whether or not to buy from you.
For example, someone who clicks on an ad and is redirected to a website is considered to be at the top of the funnel. Only when a customer chooses to be contacted does he move to the center of the funnel.
