Share of audience,
Definition of Share of audience:
Percentage of radio or television sets tuned to a particular station or channel during a given period. Formula: Radio (or TV) rating x 100 ÷ Number of Radio (or TV) sets.
Meaning of Share of audience & Share of audience Definition
Share (of Audience)
Percentage of households that watch television (HUT) or television (PVT) and listen to a certain program or station at a certain time. Percentage = Rating/HUT.
