Price leader,
Definition of Price leader:
Marketing: Powerful firm whose prices are likely to be imitated by other firms in the same market. Price leaders usually are also the market leaders.
Merchandising: Popular item or an item of daily consumption whose price is set lower than normal to attract customers into the store. See also loss leader.
A retailer or company having a sufficiently large influence on the market to effectively determine the standard prices within an industry.
Meaning of Price leader & Price leader Definition
