Head Keyword
One or two word keywords (usually less than 15 characters) that represent the core value of the target company. For example, a bakery or pastry shop.
Main keywords generally get the most conversions for an advertiser, but have a much lower conversion rate than long keywords because they have a much greater reach.
Literal Meanings of Head Keyword
Head:
Meanings of Head:
Significant or important part.
Power armed with .
Course, as in football, the direction of the ball.
Remove the head from the fish.
Coming from the source to flow like a river.
Keyword:
Meanings of Keyword:
Any word used as a key for a code.
Any word used in a reference book to refer to other words or other information.
A reserved word used to identify a command, function, etc.
Any word that occurs more often than usual in the text.
To tag with keywords, for example to facilitate research.
