CPI measures how often your ad appears on a website, regardless of whether users view or interact with it.
It's similar to marketing reach, but reach measures how many people see your content, and impressions measure the number of times your ad or content is seen.
Impressions increase brand awareness and reach helps grow.
You can read more about the differences between reach and impressions here.
(n): CPI is the effort put in every time a potential customer sees an ad you placed on a web page. This is charged by the website publisher, who may charge a certain amount for displaying an ad. Remember that views are not the same as clicks (like PPC). An impression occurs when a user who matches a specific buyer profile may view your ad, e.g. when it appears in the sidebar of the website you are visiting.
Literal Meanings of Cpi - Cost Per Impression
Cpi:
Meanings of Cpi:
A measure of the number of fonts that will fit on a 1-inch line of printed text. This unit is mainly used to indicate font sizes that are the same width (monospace) for each character, but can also be used to indicate an average value for fonts with characters of different widths.
(electronic media) A measure of the number of characters per inch (linear packing density) when data is stored on certain types of magnetic media or tape, which are used to measure the recording density of an encoding medium.
Sentences of Cpi
Use a font of 10 characters per inch.
Cost:
Meanings of Cost:
Needing support or suffering to change something.
State of quality property value habit or habit cost disposition nature property of nature.
A rib on each side.
Sentences of Cost
Traveling the world will cost you a lot of money.
Per:
Meanings of Per:
To each, in each (used to express relations of units).
Through, through, through, through.
Pertaining to pro, to her (singular). The possessive pronouns in the third person singular of the neuter gender correspond to the generic son and her.
You (singular) The neological neuter pronoun of the third person singular corresponds to the generic pronouns he and she.
His (singular) A gender neutral third person singular neological object pronoun suggested for use in place of he and she.
Sentences of Per
$2.50 a dozen.
100 centimeters per meter.
Insert the endoscope through the nose.
I have parked the car on the curb at your request.
Impression:
Meanings of Impression:
First coat of paint, such as company color primer, etc.
A vivid perception of something being experienced, as opposed to ideas or thoughts drawn from memory or imagination.
