Corrective advertising - How To Discuss

Corrective advertising,

Definition of Corrective advertising:

1. The messages that a business is ordered to run in consumer ads by the Federal Trade Commission in order to right an incorrect impression that its previous ads have given. An ethically run business that practices honesty in its advertising campaigns should never have to run corrective advertising, but less honest companies might have to incur this extra expense.

Corrective Advertising

If a company posts misleading ads, the FTC may require it to post other ads (or ads within ads). This second corrective ad consists of correcting the wrong impressions of consumers from the first ad.

An honest and ethical company should not have to deal with these kinds of problems.