Buying motives,
Definition of Buying motives:
The combination of facts and the emotional state of a person that generates a feeling within them that they need to purchase an item, as well as the factors that influence their eventual choice of a particular product. The marketing team of a business will often strategically take into account key buying motives within a target consumer group in order to enhance sales of their product.
Meaning of Buying motives & Buying motives Definition
